Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate.How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
Learn What the Professionals Know
In this fabulously informative book you will find all the tools you need in order to navigate your way successfully through all the risks associated with Real Estate investment.
In times of financial uncertainty, pension holes and austerity, many people look for other ways to secure their economic future and have turned to property to make up any expected shortfall.
This book is the only one you will need to help you deal with the intricacies of such business and begins exactly where you would expect. From an industry overview and an examination of the people who work in the property business the book moves on to categorizing properties and examining the risks associated with each type. Lastly, you will be shown the right strategies to adopt when acquiring land, developing properties and making the most from your investment.
This is an essential book for anyone venturing into the world of Real Estate investment. It also works well as an aide-memoire and can be easily dipped in and out of whenever the reader requires a reminder or needs additional information on a particular subject.
A Preview of What You Will Learn…
- Market Detail & Participants
- Property Types
- Investment Risk Profiles
- Managing Risk
- Investment Strategies
- And much more!
Why Wait Any Longer…
Commercial real estate is an incredibly rewarding industry and presents numerous opportunities to make great investments that can drastically change your life! Don’t be intimidated by the industry any longer. This book helps break the complexities down to simple strategies that you can employ. Download your copy today and change your life forever!