Complimenting the specialty knowledge realtors are required to know, “Be a Fantastic Realtor” offers tips on skills relating to human relations, communication, attitude, self esteem, and discipline, plus tips for salespersons, for brokers, and for staff. Making clients feel special is an inducement for them to sign with your agency. Clients’ internal reactions frequently dictate the choices they make. Mastering these tips will enhance the interaction between the sales person and the client.
“Be a Fantastic Realtor” is a simple little book filled with tips on the basics of human relation and communication skills. Everyone wants to feel special, and when making a huge real estate investment, your clients need to be made to feel special. Know that your clients “mirror” you. They reflect what they see, hear, and feel from you, the person they want and need to trust. Positive attitudes are catching. No matter how unsettled or trying a client may be, it is worth being patient and understanding. All of the principles mentioned only work when combined with that special ingredient called “sincerity.” Otherwise, they would be tools of manipulation, which, when discovered, could work against a successful sales transaction. Read your copy and highlight those tips which you want to master in order to be a master real estate agent. Enjoy!